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Aveeno

Products for hair, skin, and body, optimized for sensitive skin

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Aveeno
Aveeno's Sustainability Rating:

Fair

Aveeno is rated Fair because it has started to improve its products and packaging, but still has room to grow.

Aveeno utilizes packaging minimization strategies and alternative models to reduce its waste and emissions footprint, such as promoting reuse and offering reusable containers for select products. Its parent company is working on increasing recycled content in its plastic packaging, but it's unclear what progress it's made.

Aveeno doesn't make any brand-level commitments related to its ingredients, and its parent company only makes commitments across all owned brands regarding palm oil. Choice of ingredients is a strong determinant of environmental impact, and Aveeno still uses some ingredients that pose a significant threat to the climate, including harmful suncare, petrochemical-based, and palm oil-derived ingredients. Its parent company reports using a majority of renewable energy in its operations, shares its emissions data, and has SBTi-approved reduction targets.

Aveeno is owned by Kenvue Inc.


  • Ingredients

    Aveeno doesn't make any ingredient commitments at the brand-level, but notes it's reducing its use of parabens, dyes, and sulfates. Its parent company, Kenvue Inc., makes commitments across all owned brands to increase use of RSPO-certified palm oil but it's unclear what it's baseline is. Aveeno still uses some ingredients that pose a significant threat to the climate, including harmful suncare, petrochemical-based, and palm oil-derived ingredients. Choice of ingredients is a strong determinant of environmental impact and we expect more accountability from large companies. Aveeno doesn't report having any product or company-level certifications.


  • Containers & Packaging

    Aveeno shares its packaging materials on a product by product basis but doesn't appear to discuss its materials overall. Its parent company, Kenvue Inc., has made efforts to minimize the amount of virgin plastic in its packaging and has a goal of 100% recyclable or refillable packaging by 2025, though it's not fully on track. Aveeno reports using FSC-certified paperboard.


  • Energy & Water Use

    Aveeno's parent company, Kenvue Inc., shares information on its overall energy strategy. It uses a majority of renewable energy to power its operations, though it doesn't share how this is distributed across its production sites and corporate offices. Kenvue Inc. has targets for expanding its use of renewable energy and also implements general energy efficiency measures in its production sites and corporate offices. It appears to have only baseline water conservation measures, and determined that water wasn't a material topic for its business. Aveeno has a global production span, which is standard for the industry.


  • Refill & Reuse

    Aveeno utilizes alternative models for some products to avert waste, including offering lower-waste refills. It doesn't offer any take back programs for its product containers.


  • Slow Cleaning

    Aveeno doesn't frequently release seasonal or new products, which helps prevent production of excess inventory.


  • Marketing

    Commons is still evaluating this brand's marketing emails.


  • Transparency & Reporting

    Aveeno has a prominent sustainability page with brief details on its climate strategy. Its parent company, Kenvue Inc., publishes a detailed annual report with a clear, impact-driven strategy and progress reporting. Its last annual report was published in 2023. Aveeno shares a complete list of ingredients used in its products, on a per product basis.


  • Emissions Tracking

    Aveeno's parent company, Kenvue Inc., internally measures and publicly reports its company-level emissions in partnership with, or with auditing from, a third party. It includes a breakdown by scope and identifies its top driver of emissions. The last reporting period was 2023. In its most recent update, its estimated emissions footprint was 3,989,842 tons CO2e.


  • Targets & Offsets

    Aveeno's parent company, Kenvue Inc., has SBTi-approved emissions reduction targets for the medium-term (5-10 years). It has reported on its progress within the past year, and is on track for its Scope 1+2 targets, but it hasn't yet set it net-zero target. Commons couldn't find evidence that this brand offsets any emissions.


  • Supply Chain & Labor

    Aveeno doesn't publish information about its supply chain partners. It publicly shares a supplier code of conduct, which prohibits forced labor, prohibits child labor, includes environmental clauses, and appears to ensure the right to collective bargaining. Its code of conduct doesn't disallow unauthorized subcontracting, ensure a living wage, or establish grievance mechanisms. Aveeno doesn't have a stated policy of regularly auditing its supply chain partners. This may increase human and environmental risks.


  • Advocacy

    Aveeno's parent company, Kenvue Inc., doesn't openly disclose its climate-obstructive trade association memberships. It's a member of 3 large climate-obstructive trade associations: U.S. Chamber of Commerce, Business Roundtable, and National Association of Manufacturers. Kenvue Inc. isn't a member of advocacy organizations advancing climate policy. It doesn't employ any state lobbyists and didn't donate more than $100k to climate-obstructive candidates or PACs from 2018-2024.

Our ratings are based on a scale from 1 (harmful) to 5 (best). How we rate →

View sources

https://www.kenvue.com/hlm-report-2023

https://www.kenvue.com/our-commitments/maintain-healthy-practice

https://www.aveeno.com/our-sustainability

https://www.kenvue.com/task-force-on-climate-related-financial-disclosures-2023-report

https://sciencebasedtargets.org/target-dashboard

https://www.kenvue.com/policies-positions/supplier-code-of-conduct

https://www.kenvue.com/policies-positions/trade-association-positions-on-public-policy

https://fminus.org/lobbyists/

https://www.fec.gov/data/browse-data/

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Personal Care Products


Sustainability information was last updated in May 2025.

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